What is Internet Marketing?

Posted on December 5, 2010 by admin

Internet marketing is just that: marketing on the Internet. The form of Internet marketing that Internet users are undoubtedly most familiar with is display ads or banners. These are the advertisements you see plastered all over many websites, selling things from college degrees to cruises in the Caribbean. A similar technique is rich media, which consists of the more elaborate ads that contain video or audio files or other special effects which are used to create an interactive feel.

Fortunately, Internet marketing involves more than just those annoying ads. It also includes e-mail (such as sending regular newsletters and promotion announcements to subscribers), classified ads, pay-per-click programs, affiliate programs, and the method that outshines the rest: search engine marketing (SEM). Search engine marketing involves developing the design and content of a website so that it becomes more visible in search engine results. Continue reading →

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PPC or SEO: Which is a More Effective Way of International Niche Marketing?

Posted on November 16, 2010 by admin

There is an ongoing debate among internet marketers about the best way to attract traffic.

While many International Niche Marketing entrepreneurs strive to increase their page rankings and attract free traffic via SEO, there are those who feel it’s less tedious to get paid traffic, through PPC. Members of this second group feel that SEO is a long-drawn process. This, added to the several unknown Google (and other Search Engine) factors, makes it more attractive to identify a profitable niche and seek paid traffic.

So, the whole business boils down to identifying the proper niche. This could result in a long-drawn trial and error process which may or may not lead to a profitable International Niche Marketing business. Continue reading →

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International Niche Marketing: How Can Internet Entrepreneurs Overcome Hurdles They Face with PPC?

Posted on November 16, 2010 by admin

In a crowded marketplace, how do you stand out? How do you insure that your voice is not drowned out, in a multitude of voices trying to selling the same product? This is the major challenge for internet niche marketers, today.

Assuming that you have identified a profitable niche, your first worry is to get traffic, free or paid. You opt for paid traffic. You have done your arithmetic; you are quite willing to pay 60 percent of your earnings to Google. Then, what’s the hitch?

You discover that more and more international niche marketing entrepreneurs have cottoned on to your “niche”, and it’s getting increasingly difficult to get even paid traffic, for the Google Adwords you have identified. Continue reading →

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What is Pay Per Click (PPC)?

Posted on November 16, 2010 by admin

An advertising process by which owners of online businesses try to attract inexpensive and focused traffic to their websites – that is precisely what Pay Per Click (PPC) is.

A Pay Per Click search engine, such as Google Adwords, accepts bids from advertisers on search result phrases and words. If your bid is the highest among advertisers, you can expect your Pay Per Click ads at the top right hand side of the results page, known as the “Sponsored Links” area, for the search word or phrase for which you have bid.

So, the first part of the process is to select the keywords relevant to the product or service you offer. How high your ads will appear in the search results for a keyword depends on how much you bid for that keyword. This will be valid for every keyword you select. Continue reading →

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What Is Direct Response?

Posted on November 16, 2010 by admin

If you wonder what is direct response, this is a form of marketing, in which an advertiser solicits a direct response from a viewer of the advertisement.

The response has to be very specific. Also, it must be measurable in quantitative terms. The process is initiated by the seller of a product or service using some form of media as a vehicle for his advertising. However, the customer’s response is designed to be direct, without the use of any intermediary. Hence, this marketing form is what is called Direct Response Marketing. Continue reading →

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