An article succeeds only when every element contributes its bit. A failure of just one element could result in the failure of your article. One of the key elements of your article is the Resource Box (or the ‘Author Bio’ as it is also called). Don’t let your good article fail, with poor spinning, or a bad submission strategy, or an inappropriate Resource Box. Learn the secret success strategies for your Resource Box, and create a winning Resource Box.
Article Resource Box Secret Strategy #1: Tell, don’t Sell.
An ad is different from an article. A good ad should sell, but a good article should just inform. It’s like the editorial ‘info’ pages in a good magazine. A magazine article is read with a different mindset than an ad. The goal in an article is to create a ‘wow’ feeling, and make the reader look to see “who is the author, and what more can I learn from her/ him”. The Author Bio should read more like a factual statement of how the author can really help the reader learn all there is to learn in the niche. Please see an example of a reasonably well-writen Author Bio:
Richard Martin is the President of Blueworld Publishing & Services LLC. He has published successful eBooks written by several Subject Matter Experts in diverse fields. He offers a unique ‘article writing & drip-submission’ service for internet marketers who don’t have the time, or content, or interest to write & submit articles. His blog on Article Marketing giving revolutionary new free tips is fast becoming popular, as it is comprehensive and well-researched. You can read his blog at: http://www.1ClickBlueWorld.com .
The author is introduced, with relevant details that should interest article marketers, esp. the ones who have no time, or content, or interest to write. Revolutionary new free tips are promised for every article marketer. There’s no hard selling done here; just a mild but reasonably powerful introduction of the author.
It doesn’t shout:
“This author’s Amazing New ‘1 Click Article Marketing’ Service Could Change Your Life & Fortunes! For Ever. Just 1 Click By You And Rich Will Take Care of Your Article Marketing. At ‘1 Click Article Marketing’, Rich Handles All The Hard & Time-consuming Tasks. Writing Articles For You Exactly As Per Your Requirements, If You Want, Re-Create 500+ Unique Articles Out Of Each, And Submit To Each Of Our List Of 500+ Top Article Directories (Which Include All The Highest PR Ranked Sites We Know). Click Here Now, And Order ‘1 Click Article Marketing’ Services at: http://www.1ClickBlueworld.com .
Article Resource Box Secret Strategy #2: Vary the anchor text across article directories.
SEs would see the links along with their anchor text. If all the anchor texts are identical, the SEs would presume that the articles may have been mass submitted, and / or the links have been engineered, with the result that your site may be sandboxed, or may get fewer credits for your back-links. SEs believe that natural linking should have varying anchor texts. So, re-create multiple versions of the Author Bio and submit to the different article directories, with different versions of the aricles and article titles.
In case you happen to be writing and submitting articles on different subjects, vary your complete Author Bio.