There are basically two types of internet marketers. The first type are subject matter experts (SMEs) in their respective domains; they’ve turned to the internet to gain a wider audience. They are in business for the passion of their subject,… whether their niche is an exotic pet, a fancy gadget, a farming technique, or a burning (or even not-so-burning) social issue. The second type are ‘internet marketers’ who’re always on the look out for any and every niche where they can make quick and easy money.
I propose specific but different article marketing strategies for the 2 types of Internet Marketers, in this post.
Content is never a problem for type 1 people. Because they know their niche inside out. They fear no competition. In fact, they get very friendly and collaborate with their competitors, also of type 1. They can churn out articles at will, every day, for years on end. Their quality shows in their content, even if the language is awful. No one will make a fuss about the language of their content; their writings are lapped up for their focus and depth. Their first love is their subject; any money they make is incidental. However, they are likely to make lots of profits, even if they take their time.
The people belonging to type 2 mainly get into ‘internet marketing’ for gaining financial freedom, with no subject expertise of their own, to start with. They’re always searching for new niches. Since they have less in-depth knowledge of their niches, their content isn’t likely to be original. Though there are many success stories in type 2, most of those struggling to succeed belong to this type.
These two types of IM’ers need different article marketing strategies.
Type 1 people, being highly focused, have lots of original thoughts and ideas to share with their audience. They don’t need PLR articles. However, if their language skills are not up to the mark, they could hire good article writers and brief them, getting them to just present their points better. The first ideal destination for posting their article is ‘ezinearticles.com‘. They will get their back links and traffic naturally, in due course of time. However, to speed up the process of becoming an authority in their respective niches, they could consider re-creating their articles into uniques and drip-submitting them to 100’s of article directories, if time and/or budget should permit.
Type 2 people typically have multiple niches and domains to work on, simultaneously. They are less focused. Content, including articles, are not an end by themselves for them, but just a means to bring traffic to their sites and sell. Most of them don’t care about the originality of their articles, in terms of thought, but may realize the need to make the wordings their own. They may not mind completely relying on good article writers to write on their multiple subjects, simultaneously. Their articles must necessarily be re-created and submitted to 100’s of directories, again in drips, as that is the way their sites could get to the top in SE rankings. The sheer volume of work involved dictates that they may have to depend on high quality service providers like article writers, PLR vendors, and drip-submitters. Despite their handicaps, type 2 can also do well in article marketing, if they pursue these strategies.
Most newbies of type 2 may not have a budget for article marketing, and so can’t avoid doing their own things in their ameteurish ways, till they get to a point where they can afford professional assistance.
I have an another important strategy to suggest to type 2 ‘internet marketers’. Apart from the niches they may be working in, they should try to look within, and identify the subject they love most or have expertise in. Even if they’re not yet experts in the subjects they love, they could become SMEs, over time. And transit to type 1 at least in one niche, where they could increase their chances of success many times over.
Which type of internet marketer are you?